大学生使用电子钱包进行交易支付的决定因素

A. Kustono, A. Y. A. Nanggala, I. Mas’ud
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引用次数: 29

摘要

本研究旨在确定影响电子钱包使用行为意向的因素。测试的因素包括应用程序质量、感知有用性、感知易用性和对使用的态度。本研究的人群是印度尼西亚Jember Regency的大学生。数据分析使用基于方差的偏最小二乘法进行。使用的样本数量为180名大学生作为电子钱包应用程序的用户。对6个假设进行了检验,4个假设被成功接受。感知易用性对感知有用性有正向影响。感知有用性对使用电子钱包应用程序的态度有积极影响。态度在使用电子钱包的行为意向中起着至关重要的作用。电子钱包应用程序的质量不影响感知有用性的水平。应用程序的易用性对态度没有直接影响。本研究的结果对电子钱包供应商提高电子钱包的使用水平是有益的。
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Determinants of the Use of E-Wallet for Transaction Payment among College Students
This study aims to determine the factors that influence behavioral intentions to use E-wallet. The factors tested include application quality, perceived usefulness, perceived ease of use, and attitude toward using. The population in this study is college students in Jember Regency, Indonesia. Data analysis is carried out using Variance-based Partial Least Square. The number of samples used is 180 college students as users of the e-wallet application. Six hypotheses are tested, and four hypotheses are successfully accepted. Perceived ease of use has a positive effect on perceived usefulness. Perceived usefulness has a positive effect on attitude toward using e-wallet applications. Attitude plays a vital role in behavioral intentions to use e-wallets. The quality of the e-wallet application does not affect the level of perceived usefulness. The perceived ease of use of the application has no direct effect on attitude. This study's results are beneficial for e-wallet providers to increase the level of the use of e-wallet.
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