在南非签证便利服务中心,外国学生对选定服务质量维度、客户满意度和未来行为意向的看法

B. Mokoena
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摘要

近年来,移民服务的外包管理在全球范围内得到了发展。特别是在南非,内政部(DHA)顺应这一趋势,于2014年将签证签发外包给签证促进服务(VFS),以便在许可领域提供更安全和高效的服务。这项研究的目的是解决需要更好地了解服务质量方面的影响,这些方面对于评估南非境内VFS中心的客户满意度和未来行为意向至关重要。本研究的理论框架是基于三种理论的融合。该研究采用了描述性横断面定量研究设计,并报告了对南非某高等教育机构(HEI)外国学生的调查结果。描述性统计、相关分析和回归分析用于评价构念之间的关系。在预测关系方面,除有形性外,其他四个服务质量维度均与顾客满意度存在显著关系。顾客满意度反过来又与受访者对VFS的未来行为意图表现出显著的关系。此外,本研究的结果为深入了解需要签证的外国人认为重要的服务质量维度提供了一个有用的工具。最后,本文暗示了研究的局限性和对进一步研究的启示。
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Foreign Students Perceptions on Selected Service Quality Dimensions, Customer Satisfaction and Future Behavioural Intentions within Visa Facilitation Services Centres in South Africa
Outsourcing the management of migration services has grown globally in recent years. With particular reference to South Africa, Department of Home Affairs(DHA) followed this trend d by outsourcing visa issuance to Visa Facilitation Services (VFS) in 2014 to enable more secure and efficient service delivery in the permitting arena. The purpose of the study was to address a need to understand better the effect of service quality dimensions that are critical in assessing customer satisfaction and future behavioural intention in VFS centres within South Africa. The theoretical framework of the study is based on the convergence of three theories. The study employed a descriptive cross-sectional quantitative research design and reports on the results from a survey of foreign students in a selected higher education institution (HEI) in South Africa. Descriptive statistics, correlations and regression analysis were used to evaluate relationships between constructs. In terms of predictive relationships, except for tangibility, the other four service quality dimensions showed significant relationships with customer satisfaction. Customer satisfaction in turn showed significant relationships with the future behavioural intentions of the respondents towards VFS. In addition, the outcome of this study provides a useful tool for gaining insight into service quality dimensions that foreign nationals requiring visas consider as important. The study concludes by alluding to the limitations and implications for further research.
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