印尼烹饪中小企业的创业导向、公司绩效与竞争优势

Randitya Perdana, Arum Prasasti
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引用次数: 0

摘要

本研究考察了中小企业背景下创业取向对公司绩效和竞争优势的影响。基于印度尼西亚烹饪行业的100家中小企业,并使用基于PLS-SEM数据分析的定量方法,我们的研究表明,创业取向通过竞争优势影响公司绩效。这项研究将帮助中小企业主和管理者处理所需的创业导向,而不承担过多的风险,可能是有害的公司业绩和竞争优势。
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Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs
This study examines the impact of entrepreneurial orientation on company performance and competitive advantage in the context of small and medium-sized enterprises (SMEs). Based on 100 SMEs in the culinary sector in Indonesia and using a quantitative approach based on PLS-SEM data analysis, our study reveals that entrepreneurial orientation influences company performance through competitive advantage. This research will help SME owners and managers to deal with the required entrepreneurial orientation without taking excessive risks that could be detrimental to company performance and competitive advantage.
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