喜力供应链的服务质量:墨西哥西部的实证调查

Omar Alejandro Pérez-Cruz, José de Jesús Amezcua-Vivas, Johann Mejías-Brito, Jesús Francisco Tejeda-Castrejón
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引用次数: 1

摘要

本工作的总目标是分析Cervezas cuauhtsamumoc motezuma - Heineken msamuxico公司西部区域方向的供应链服务质量因素。该分析是在Gohain, Thambiah和Hong(2018)提出的模型中构建的,该模型测量了服务质量的六个维度:对象,过程,基础设施,互动,环境和社会责任。一项调查被用作收集墨西哥西部地区活跃提供者的答复的工具。结果通过STATA 14来评估所提出的因素之间的关系。结果表明,供应链的质量受到产品、过程和相互作用的质量标准的影响。通过这种方式,这项研究提供了相关信息,使他们能够做出快速和实际的决定,以使用那些负责公司供应链的人,以及其他经济部门。
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Quality of service in the Heineken supply chain, México: an empirical investigation in the west of Mexico
The general objective of this work is to analyze the quality factors of the supply chain service in the western regional direction of the company Cervezas Cuauhtémoc Moctezuma - Heineken México. The analysis was framed in a model proposed by Gohain, Thambiah and Hong (2018) which measures six dimensions of service quality: the object, the process, the infrastructure, the interaction, the environment and social responsibility. A survey was applied as an instrument to collect the responses of active providers in the western region of Mexico. The results were estimated by using STATA 14 to evaluate the relationship between the proposed factors. The results highlight that the quality of the supply chain is influenced by the quality criteria of the product, the process and the interaction. In this way, this research contributes with relevant information that allows them to make quick and practical decisions to use those responsible for the company's supply chain, as well as other economic sectors.
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