“We’re Not Stakeholders”: Beyond the Langue De Coton of Capitalist Environmental Management

This chapter examines the limitations of mainstream 1930s environmentalism. Ecological modernizationists consider environmentalism at its best when it aligns with the agenda of powerful private and public actors. For advocates of ecological modernization, questions of substantive social change explicitly don't enter the picture. Regrettably, mainstream environmentalism has moved closer toward this line of thinking over the last forty years. Incomplete and misleading stories about the New Deal and Dust Bowl conservation serve to reinforce the notion that with the right set of techniques, policies, and/or voluntary adjustments by individuals and industry, capitalism is well suited to solving ecological crises. Many see the New Deal of the 1930s as evidence that the system can be reformed and the state geared toward social and environmental improvement, even in the heart of the empire of capital. This has led to repeated calls over the years for a Green New Deal.