接种理论机制的两个检验

William L. Benoit
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引用次数: 14

摘要

针对两个有争议的话题进行了两项研究,以检验假设的耐药机制。没有证据支持这样的假设,即通过增加受众对说服性攻击的反驳来产生抵抗。此外,与McGuire在文化真理主题上的发现不同,反驳-相同的防御在抵抗即时说服性攻击方面并不比支持性防御好得多。最后,观众对话题的投入程度和观众对话题的先前态度都没有影响辩护类型的有效性。
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Two tests of the mechanism of inoculation theory
Two studies were conducted on two controversial topics to test the hypothesized mechanism of resistance. No support was found for the assumption that resistance occurs by increasing the audiences’ production of counterarguments to persuasive attacks. Furthermore, unlike McGuire's findings on cultural truism topics, refutation‐same defenses were not substantially better at creating resistance to immediate persuasive attack than supportive defenses. Finally, neither level of audience involvement in the topic nor the audience's prior attitude toward the topic were found to influence the effectiveness of type of defense.
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