疫情期间的网上购物行为

P. Teh, A. Lee, J. Teo
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引用次数: 0

摘要

许多行业都受到了影响,有些行业因疫情爆发而被迫关闭。与此同时,电子商务生存下来并蓬勃发展。从那时起,网上购物越来越受欢迎。鼓励消费者呆在家里,在网上订购生活必需品,以减少病毒的传播。本文旨在通过调查购物行为的财务风险、便利风险、隐私风险、配送风险、环境风险和信息信任来重新审视网上购物行为。在2020年的封锁期间,我们共收集了250份调查问卷。调查结果显示,受访者认为信息信任、隐私风险、便利风险和配送风险会影响他们的网上购物行为,但环境风险是唯一不受影响的因素。
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Online Shopping Behavior during Pandemic
Many industries have been impacted, and some have been force to shut down as a result of the pandemic outbreak, . Meanwhile, e-commerce has survived and thrived. Since then, online shopping grown in popularity. Consumers are encouraged to stay at home and order their daily necessities online to reduce the spread of the virus. This paper aims to revisit online shopping behaviour by investigating financial risk, convenience risk, privacy risk, delivery risk, environmental risk, and information trust towards shopping behaviour. We collected a total of 250 questionnaires during the lockdown period in the year 2020. Findings shown that participants agree that information trust, privacy risk, convenient risk, and delivery risk can influence their online shopping behaviour, but the only not is environmental risk.
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