{"title":"在无处不在的环境中，向忠实客户发送个性化的广告","authors":"Noura Abdaoui, I. Khalifa, S. Faiz","doi":"10.1109/SETIT.2016.7939838","DOIUrl":null,"url":null,"abstract":"In this paper, we propose an approach combining behavioral and targeting techniques for a better reaction of the customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customers behavior. In order to validate our approach, we develop a prototype to send a personalized advertisement to loyal customers in an ubiquitous environment. Each target receives the advertising according his degree of loyalty obtained by the behavioral analysis.","PeriodicalId":426951,"journal":{"name":"2016 7th International Conference on Sciences of Electronics, Technologies of Information and Telecommunications (SETIT)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Sending a personalized advertisement to loyal customers in the ubiquitous environment\",\"authors\":\"Noura Abdaoui, I. Khalifa, S. Faiz\",\"doi\":\"10.1109/SETIT.2016.7939838\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper, we propose an approach combining behavioral and targeting techniques for a better reaction of the customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customers behavior. In order to validate our approach, we develop a prototype to send a personalized advertisement to loyal customers in an ubiquitous environment. Each target receives the advertising according his degree of loyalty obtained by the behavioral analysis.\",\"PeriodicalId\":426951,\"journal\":{\"name\":\"2016 7th International Conference on Sciences of Electronics, Technologies of Information and Telecommunications (SETIT)\",\"volume\":\"12 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 7th International Conference on Sciences of Electronics, Technologies of Information and Telecommunications (SETIT)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/SETIT.2016.7939838\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 7th International Conference on Sciences of Electronics, Technologies of Information and Telecommunications (SETIT)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SETIT.2016.7939838","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Sending a personalized advertisement to loyal customers in the ubiquitous environment
In this paper, we propose an approach combining behavioral and targeting techniques for a better reaction of the customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customers behavior. In order to validate our approach, we develop a prototype to send a personalized advertisement to loyal customers in an ubiquitous environment. Each target receives the advertising according his degree of loyalty obtained by the behavioral analysis.
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