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引用次数: 25

摘要

在过去的二十年里,信息技术的快速发展改变了人类生活的各种环境。日本5.0工业革命的出现对包括旅游业在内的所有领域都产生了影响。这个时代的标志是通过数字媒体获取信息的便利性。在这方面,印尼也不希望被打败,而是在印尼新工业革命时代的4.0时代。这就是从手工系统到网络和视觉的文化转变现象出现的原因,在旅游业也是如此,特别是印度尼西亚的千禧一代游客。因此,印尼独立后的政府计划直到现在,继续试图通过各种政策来改善工业发展,特别是旅游业,这是当时的支柱。本研究探讨了该方案是否用于改善印尼旅游业的发展,面对旅游目的地的“当代”概念,通过数字化的方法,旅游业在面对数字经济时代的工业革命中的作用是什么。研究方法采用定性方法。研究结果发现,面对当前的旅游目的地,有3个项目,分别是精彩创业学院、游牧数字旅游和目的地,旅游业在面对数字时代的作用可以在营销活动中看到,这些活动可以通过网站、社交媒体、在线广告、直接营销电子邮件、论坛和移动应用程序等互联网媒体轻松获取。随着数字营销旅游业的存在,很难增加国家的外汇收入。
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Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0
The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, especially Indonesian tourists who are millennial generations.Therefore the government program after Indonesia's independence until now, continues to try to improve industrial development with various policies, especially the tourism industry which is a mainstay at this time. The research discusses whether the program used in order to improve the development of Indonesian tourism in the face of tourist destinations with the concept of "contemporary" through a digital approach and what is the role of tourism in facing the industrial revolution in the digital economy era.The research method used is a qualitative method. The results of the study were found to face current tourist destinations with 3 programs, namely Wonderful Startup Academy, Nomadic Digital Tourism and Destinations and the role of tourism in facing the digital era can be seen in marketing activities that can easily be accessed through internet media such as: websites, social media, online advertising, direct marketing e-mail, discussion forums and mobile applications. With the presence of digital marketing tourism, it is difficult to increase the country's foreign exchange earnings.
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