Prayogo Pangestu, Erni Pratiwi Perwitasari, Sumilah Sumilah
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摘要

本研究的目的是确定和分析PT Aerojasa Cargo是否对商品分销和实施《消费者需求程序》有积极影响。采用调查法收集原始数据,并向30名受访者或快运顾客发放问卷作为研究样本。为了解决这个问题,笔者采用了两种方法,即第一种方法,以问卷调查的形式收集数据和图书馆数据。两种数据分析方法均采用多元线性回归分析、相关系数、决定系数和假设检验。分析结果表明,货物配送服务(X1)变量对雅加达航空佳航货运公司品牌快运客户需求(Y)之间存在部分正向显著影响,而程序分支(X2)变量的实施对雅加达航空佳航货运公司品牌快运客户需求(Y)之间存在显著正向影响。同时表明,可变的货物配送服务(X1)和程序分支(X2)的应用对PT Aerojasa Cargo Jakarta (Y)的走向品牌的客户请求有共同影响。
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Distribusi Barang dan Prosedur Cabang atas Pemenuhan Permintaan Pelanggan Goexpress
The purpose of this study is to determine and analyze whether there is a positive influence on the distribution of goods and the implementation of Procedures on Consumer Demand for Brand Go Express at PT Aerojasa Cargo. The survey method was used as a way to collect primary data and distribute questionnaires to 30 respondents or Go Express customers as research samples. To solve the problem the author uses 2 (two) methods, namely, the forst method of collecting data in the form of questionnaires and library data. Both methods of data analysis using multiple linear regression analysis, correlation coefficient, determinant coeffient, and hypothesis testing. The results of the analysis partially have a positive and significant influence between the variables of Goods Distribution Service (X1) on Brand Go Express Customers Demand at PT Aerojasa Cargo Jakarta (Y). As far the variable implementation of Procedure Branch (X2) Against Customer Demand for Brand Go Express at PT Aerojasa Cargo Jakarta (Y). Based on the results of empirical evidence, it simultaneously shows that the variable Goods Distribution Service (X1) and application of Procedure Branch (X2) have a joint effect on Towards Brand Go Customer Request at PT Aerojasa Cargo Jakarta (Y).
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