社交媒体影响者与2019年大选获胜党之间的关系

Olga Monica, Firda Wahyu Wahida, Hanif Fakhruroja
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引用次数: 3

摘要

在这个时代,大多数人使用社交媒体来交流和了解任何一种新闻。政治是使用社交媒体传播新闻的部门之一。通过利用舆论和其他政治家的信息,将增加另一个重要的信息,以增加赢得选举的可能性。本文采用社会网络分析法,通过社会媒体网络来衡量公众的会话活动。我们选择“Pemilu Presiden 2019”作为案例研究,因为这是印度尼西亚最大的政治事件,这一事件不仅对印度尼西亚而且对世界其他国家都有巨大的影响。除此之外,本文还利用社交媒体平台Twitter中的会话活动,收集了2018年3月29日至4月8日期间的4564条推文。我们分析了“Gerindra”和“PDI Perjuangan”这两个政党作为总统候选人的政党。我们还发现网络中的一些影响者表明“PDI Perjuangan”比“Gerindra”更有好感。我们收集并总结了所有影响者与每个政党相关的对话,发现影响者、政党和总统候选人之间存在高度相关性。这表明,影响力越大,就越有可能给总统候选人和政党的形象带来风险。
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The Relations Between Influencers in Social Media and The Election Winning Party 2019
In this era, most people use social media to communicate and keep up with any kind of news. Politic is one of the sectors that use social media to spread the news. By utilizing information from public opinion and other politicians, will add another important information in order to increase the possibility of winning the elections. This paper uses social network analysis to measure public conversational activity through social media network. We select "Pemilu Presiden 2019" as the case study since this is the biggest politic event in Indonesia and this event also has a massive impact not only for Indonesia but also other countries in the world. In addition to that, this paper uses conversational activity in social media platform which is Twitter and collected 4.564 tweets between March 29 until April 8, 2018. We analyze two political parties such as, "Gerindra" and "PDI Perjuangan" as the parties from the presidential candidates. We also found a number of influencers in the network that indicate "PDI Perjuangan" has more a good sentiment than "Gerindra". We collect and summarize all the influencer’s conversations related to each party and found a high correlation between the influencers, parties, and presidential candidates. It shows the bigger influencers are able to provide more risks for the presidential candidates image, also the parties.
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