媒体内容创作的公关、新闻和竞争

21st Century Media and Communications Pub Date : 2019-12-25 DOI:10.54664/bobl7354

Alexander Hristov

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引用次数: 0

摘要

本文考察了当代公共关系与新闻业之间互动的主要方向，这些互动导致了媒体内容的创造。在这种情况下，人们认为新闻和公关活动都有助于媒体内容的创造。当然，在某种程度上，它们会相互竞争以达到这一目标，但好的媒体内容不仅是这种竞争的结果，也是它们之间互动的结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PR, Journalism and Competition for Media Content Creation

The text examines the main directions of contemporary interactions between PR and journalism in the country, which are leading to media content creation. In this context it is maintained that both journalism and PR activities can contribute to the creation of media content. Of course, at some point they compete with each other to achieve this goal, but good media content is achieved not only as a result of this competition, but also from the interaction between them.

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21st Century Media and Communications

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