媒体内容创作的公关、新闻和竞争

21st Century Media and Communications Pub Date : 2019-12-25 DOI:10.54664/bobl7354

Alexander Hristov

{"title":"媒体内容创作的公关、新闻和竞争","authors":"Alexander Hristov","doi":"10.54664/bobl7354","DOIUrl":null,"url":null,"abstract":"The text examines the main directions of contemporary interactions between PR and journalism in the country, which are leading to media content creation. In this context it is maintained that both journalism and PR activities can contribute to the creation of media content. Of course, at some point they compete with each other to achieve this goal, but good media content is achieved not only as a result of this competition, but also from the interaction between them.","PeriodicalId":346008,"journal":{"name":"21st Century Media and Communications","volume":"80 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PR, Journalism and Competition for Media Content Creation\",\"authors\":\"Alexander Hristov\",\"doi\":\"10.54664/bobl7354\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The text examines the main directions of contemporary interactions between PR and journalism in the country, which are leading to media content creation. In this context it is maintained that both journalism and PR activities can contribute to the creation of media content. Of course, at some point they compete with each other to achieve this goal, but good media content is achieved not only as a result of this competition, but also from the interaction between them.\",\"PeriodicalId\":346008,\"journal\":{\"name\":\"21st Century Media and Communications\",\"volume\":\"80 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-12-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"21st Century Media and Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54664/bobl7354\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"21st Century Media and Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54664/bobl7354","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文考察了当代公共关系与新闻业之间互动的主要方向，这些互动导致了媒体内容的创造。在这种情况下，人们认为新闻和公关活动都有助于媒体内容的创造。当然，在某种程度上，它们会相互竞争以达到这一目标，但好的媒体内容不仅是这种竞争的结果，也是它们之间互动的结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

PR, Journalism and Competition for Media Content Creation

The text examines the main directions of contemporary interactions between PR and journalism in the country, which are leading to media content creation. In this context it is maintained that both journalism and PR activities can contribute to the creation of media content. Of course, at some point they compete with each other to achieve this goal, but good media content is achieved not only as a result of this competition, but also from the interaction between them.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

21st Century Media and Communications

自引率

0.00%

发文量

期刊最新文献

The Media View of Traditions in Modern Bulgarian Society Interdiscursivity of New Media (Following the Content Examples of the Belarusian Media Holding “Culture and Art”) Georgi Yurukov: The Underappreciated and Forgotten Book Publisher Local Festivals through the Eyes of the Media Influencers as Creators of Valuable Brand Content