Corporate Social Responsibility in Post COVID-19 Period

The paper offers some initial examination on how Covid-19 pandemic has influenced the developments of Corporate Social Responsibility (CSR). The researcher argues that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. The research study focuses on post COVID impact on CSR by the selected iron and steel industry to the societal development. For the study nine companies were selected namely, Godawari Power & Ispat Ltd., Jindal Power and Steel Limited, Hira Steel Limited, Jayaswal Neco Industries Limited, Shri Bajrang Power, and Ispat Limited, Prakash Industries Limited, Real Ispat, Sarda Energy & Minerals Limited, and Shivalay Ispat and Power Private Limited. The study also includes post COVID impact on CSR in Indian context. The study helps one identify some potentially fruitful research ideas. In terms of CSR, this paper encompasses its impact on CSR opportunities, trends, and consumer ethical decision making.