DriveLaB: A Platform for Reducing Speeding

Speed is the major killer in traffic. The typical approach to enforce speed limits is by having the police monitor drivers and issue tickets when they are speeding. In this paper, we introduce a new platform where speeding is reduced by nudging. The three major approaches are to warn drivers if they are speeding, praise the drivers if they are driving within the speed limit, and grade each trip. The latter is used to rank drivers, e.g., drivers within a company are ranked according to their trip scores. We present the DriveLaB smartphone app that provides real-time feedback to the drivers. All computations are done at the server-side and we show how to compute real-time feedback and store trip data. In addition, we report on two field trials in the Copenhagen and Aalborg Areas where the platform is tested in collaboration with a major Danish insurance company.