Application of a Preventive Company Readiness Regime in Case of Uncertainty

Any enterprise, regardless of the industry in which it operates, is exposed to both internal and external factors that can provoke its transition to an unfavorable situation. Thus, the enterprise should be ready for any kind of changes, associated with both internal and external influences, including uncertain ones. At the same time, the company should strive to get out of the current unfavorable situation within the shortest possible period of time. The article provides a variant of transition of the enterprise to the state of so-called "maximum readiness", in which it will feel comfortable in the event of external uncertainty. The concept of enterprise management in this situation is offered. Thereunder, the analysis of financial and economic indicators of a number of well-known Russian enterprises that belong to the same field of activity - the automotive industry has been carried out. The choice of this industry and its economic and social indicators is not accidental, since this industry represents a fairly large-scale segment of production, and it is simply not possible to avoid and neglect the influence of various macroeconomic factors on it. These indicators were considered from the point of view of the possibility of applying to them the state of maximum readiness in conditions of uncertainty. This approach allows to adapt the state of the enterprise and, accordingly, to maintain or increase its stable position in the market upon the availability of uncertainty factors. The proposed concept can be recommended for many firms and enterprises that are innovation-oriented, since they are usually the ones that are adversely affected by external uncertainty factors.