为什么男人从不停下来问路?性别、社会影响及其在技术接受和使用行为中的作用

WGSRN: Gender Equality Pub Date : 2000-03-01 DOI:10.2307/3250981

V. Venkatesh, Michael G. Morris

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引用次数: 4186

摘要

利用技术接受模型(TAM)，本研究调查了在工作场所中个人采用和持续使用技术这一被忽视的背景下的性别差异。在5个月的时间里，研究人员对342名使用新软件系统的员工的用户反应和技术使用行为进行了研究。在所有三个测量点上，与女性相比，男性的科技使用情况更明显

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Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior

Using the Technology Acceptance Model (TAM), this research investigated gender differences in the overlooked context of individual adoption and sustained usage of technology in the workplace. User reactions and technology usage behavior were studied over a five-month period among 342 workers being introduced to a new software system. At all three points of measurement, compared to women, men's technology usage deci

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WGSRN: Gender Equality

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