创建一个对环境负责的企业:评估、设计和优先考虑战略

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摘要

商业组织不断寻求获得竞争优势的方法,其中一种方法是制定有效的战略。为此,本研究旨在识别影响公司绩效的内部和外部因素,并制定可确保其可持续性的替代战略。研究的重点是PT. Kastara集团印尼经营批发贸易的椰子,咖啡和鱼。为了分析公司的现状,研究人员采用了内部因素评价(IFE)、外部因素评价(EFE)、内外部(IE)矩阵、SWOT矩阵和定量战略规划矩阵(QSPM)进行案例研究。根据IE矩阵分析结果,公司需要一个成长和发展的战略。采用QSPM方法对备选策略进行评价和比较。结果表明,该公司的优势在于其通过为批发商创建专用平台来数字化转型其商业模式的能力,这可以缩短供应链的长度并扩大市场。
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Creating an environmentally responsible business: Evaluating, designing and prioritizing strategies
Business organizations are constantly seeking ways to gain a competitive edge, and one approach is to develop effective strategies. To this end, this study aimed to identify internal and external factors that affect a company's performance and to formulate alternative strategies that could ensure its sustainability. The research focused on PT. Kastara Group Indonesia operates in the wholesale trade of coconut, coffee, and fish. To analyze the company's current position, the researchers employed Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM) in a case study. Based on the IE Matrix analysis results, the company requires a strategy for growth and development. The QSPM method was used to evaluate and compare alternative strategies. The results suggest that the company's strength lies in its ability to transform its business model digitally by creating dedicated platforms for wholesalers, which can reduce the length of the supply chain and expand the market.
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