Creating virtual communities of practice with the visual social media platform Pinterest

This paper reports results of a mixed methods study on the use of the visual social media platform Pinterest in the higher education classroom. Research methods included data collection of pre-experience and post-experience student surveys from two disciplines, education and business, regarding students’ experiences using Pinterest for learning. A total of 227 students (189 undergraduate and 38 graduate students) participated in the study. Findings included student attitudes regarding the usability of Pinterest in the classroom setting, student learning and development, and ways Pinterest facilitated the development of a VCoP. Recommendations for future classroom use are given.