INTERNET DAN PERUBAHAN MEDIA SOSIAL: PEMANFAATAN MEDIA SOSIAL UNTUK LITERASI DAN ADVOKASI DI DRONE EMPRIT /MEDIA KERNELS

Currently, information and communication technology that is networked with the internet continues to grow rapidly, and the existence of the internet has provided openness to public information that seems as if there is no distance between individuals. The existence of technology has affected media consumption both directly and indirectly, so success in building digital literacy is an indication of modernization in the midst of public consumption. Changes in digital media consumers are also influenced by reader behavior; therefore, it is important to improve digital skills and literacy in the midst of technological and informational developments. One of the efforts is to support the use of Emprit drones with expertise in artificial intelligence (AI) and natural learning processes (NLP) through the Media Kernels software developed by Indonesians. Today, Indonesian people are entering the era of the Industrial Revolution 4.0 with the dissemination of information to the public in a modern digital society where online media or mass media play an important role in social media because they are interconnected and interact with each other among media users. The research method used is qualitative, with a descriptive approach, conducted through interviews with two (expert-recommended) sources. The results of the study show that the strategic role of social media in this digitalization era is influenced by the formation of public opinion, and today's technology has also taken root in people's lives. So, with the help of the internet, spatial limitations can still exist, including in the 3T areas (left behind, frontier, outermost).