面向业务的客户体验管理

N. Torjemen, N. Tabbane, Ghayet El Mouna Zhioua
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引用次数: 3

摘要

推动移动运营商收入增长的主要因素是为其用户提供良好的QoE。出于这个原因,许多人都关注于提高客户感知的QoE。在本文中,我们提出了一种新的CEM方法,称为面向业务的CEM。在保证运营商收入增长的同时,为客户保持较高的QoE。通过一个故障排除用例介绍了这种方法。在为客户提供满意的QoS的同时,使用目前的模式,每个用户每天的额外利润约为20%。
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Business-Oriented customer experience management
The main factor contributing in the revenues' growth of mobile operator is the delivery of a good QoE for their subscribers. For that reason, many interests have been focused on the enhancement of the QoE perceived by customers. In this paper, we propose a new CEM approach called Business Oriented CEM. It ensures the increase of the operator revenue while keeping a high QoE for the customer. This approach is presented through a troubleshooting uses case. The extra profit is around 20% per user per day using the present model while providing a satisfying QoS for the customers.
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