大流行期间的旅行意愿:评估目的地信任、目的地声誉、社交媒体活动和帮助意愿的作用

Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia Pub Date : 1900-01-01 DOI:10.4108/eai.14-9-2021.2321385

Frans Kristanto, S. Listyorini, Ngatno Ngatno

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引用次数: 0

摘要

。本研究考察了目的地信任、目的地声誉和社交媒体活动通过帮助意愿对旅游意愿的影响。这项研究的样本达200人。本研究采用的分析方法是基于SMART PLS 3.3.3的结构化方程模型。结果表明，目的地声誉和社交媒体活动对旅游意愿和帮助意愿有显著正向影响，目的地信任、目的地声誉和社交媒体活动对旅游意愿有中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Travel Intention during a Pandemic: Assessing the Role of Destination Trust, Destination Reputation, Social Media Activity and Willingness to Help

. This study examines the effect of Destination Trust, Destination Reputation, and Social Media Activity on travel intention through a willingness to help. The sample in this study amounted to 200 people. The analytical method used in this study is a structured equation model with SMART PLS 3.3.3. The results showed that destination reputation and social media activity have a positive and significant influence on travel intention and Willingness to Help mediated Destination Trust, Destination Reputation, and Social Media Activity on Travel Intention.

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Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia

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