Negodīgas komercprakses aizlieguma regulējuma izaicinājums – patērētāja lēmuma autonomijas nosargāšana digitālajā vidē

The concept of autonomy plays an important, yet poorly discussed role in unfair commercial practice law. The use of digital influencers to expand advertisements is on the up. This creates new legal problems, because consumers fail to recognize the commercial nature of digital influencers’ reviews and endorsements of products. Therefore, the autonomy of consumer decisions is affected with misleading methods. This article aims to analyse the best approach to ensuring a sufficient consumer protection from the misleading practice of influencers on social media.