{"title":"民族文化对全球管理的影响分析","authors":"Ryukichi Miyabayashi","doi":"10.7222/marketingreview.2020.002","DOIUrl":null,"url":null,"abstract":": Harmonization among employees of different countries and cultures is an important issue in global management, and a mission statement that brings people together is considered to play an important role in building an organizational identity that transcends national borders and cultures. However, many Japanese companies are lagging behind in localization in terms of human resources and systems, and there are cases in which the easily translated mission and vision are exported and do not work effectively as a management tool. In this investigation, I determined that the mission statement was an important foundation of the organization identity, and that it was the factor that has major impacts on strategy and organizational structure. I then analyzed and compared the mission statements 121 companies in different cultural fields (U.S.A., China, Japan, Germany) and quantitatively examined the effect of national culture on the mission statements. As a result, I concluded that both power distance index (PDI) and uncertainty avoidance index (UAI) influenced the corporate attitude towards all stakeholders. In the future, understanding of cross-cultural context will be indispensable for global companies in corporate branding and organizational management based on the mission statement.","PeriodicalId":266707,"journal":{"name":"Japan Marketing Review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of the Impact of National Culture on Global Management:\",\"authors\":\"Ryukichi Miyabayashi\",\"doi\":\"10.7222/marketingreview.2020.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\": Harmonization among employees of different countries and cultures is an important issue in global management, and a mission statement that brings people together is considered to play an important role in building an organizational identity that transcends national borders and cultures. However, many Japanese companies are lagging behind in localization in terms of human resources and systems, and there are cases in which the easily translated mission and vision are exported and do not work effectively as a management tool. In this investigation, I determined that the mission statement was an important foundation of the organization identity, and that it was the factor that has major impacts on strategy and organizational structure. I then analyzed and compared the mission statements 121 companies in different cultural fields (U.S.A., China, Japan, Germany) and quantitatively examined the effect of national culture on the mission statements. As a result, I concluded that both power distance index (PDI) and uncertainty avoidance index (UAI) influenced the corporate attitude towards all stakeholders. In the future, understanding of cross-cultural context will be indispensable for global companies in corporate branding and organizational management based on the mission statement.\",\"PeriodicalId\":266707,\"journal\":{\"name\":\"Japan Marketing Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-03-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Japan Marketing Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7222/marketingreview.2020.002\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Japan Marketing Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7222/marketingreview.2020.002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Analysis of the Impact of National Culture on Global Management:
: Harmonization among employees of different countries and cultures is an important issue in global management, and a mission statement that brings people together is considered to play an important role in building an organizational identity that transcends national borders and cultures. However, many Japanese companies are lagging behind in localization in terms of human resources and systems, and there are cases in which the easily translated mission and vision are exported and do not work effectively as a management tool. In this investigation, I determined that the mission statement was an important foundation of the organization identity, and that it was the factor that has major impacts on strategy and organizational structure. I then analyzed and compared the mission statements 121 companies in different cultural fields (U.S.A., China, Japan, Germany) and quantitatively examined the effect of national culture on the mission statements. As a result, I concluded that both power distance index (PDI) and uncertainty avoidance index (UAI) influenced the corporate attitude towards all stakeholders. In the future, understanding of cross-cultural context will be indispensable for global companies in corporate branding and organizational management based on the mission statement.