与客户合作

D. Dunn, Claude A. Thomas
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引用次数: 9

摘要

与客户合作是一种强大的新业务方法,但是需要一个实现框架。讨论六家公司如何合作制定伙伴关系准则。说明从高科技到消费产品等领域的框架。
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Partnering with Customers
Partnering with customers is a powerful new business approach, but an implementation framework is required. Discusses how six corporations collaborated in an exercise to develop partnership guidelines. Illustrates the framework in fields ranging from high tech to consumer products.
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