A Review of Case Study Approaches and Techniques in Studies on Big Data in Online Markets

For online business markets with a large customer base, the use of market-platforms is leading to a rapid generation of a huge amount of data. Such businesses face challenges to satisfy their users. A quantitative research approach has been used to examine big data in online markets, but there is also a need for qualitative research in this area, so as to understand the relationship between big data, online markets. The present research presents an analysis of the various case study approaches that are employed by researchers in this area. We also analyze trends in case study techniques in this area. The research problem is taken on as a research case for the present study. The results of the study should contribute the implementation of big-data in online markets research.