Optimalisasi Pengembangan Destinasi Wisata Zona A Kampung Budaya Betawi Setu Babakan Jagakarsa, Jakarta Selatan

ABSTRACT:  Setu Babakan Cultural Village is a Tourism Destination located in the South of Jakarta which in 2024 was named a Betawi Cultural Heritage. Setu Babakan Cultural Village consists of 3 Zones: Zone A is the preservation center for cultural development, Zone B is the Indonesian culinary center, and Zone C is the commercial and natural study.                      This study aims to be a reference material to make Setu Babakan Cultural Area as a Sustainable Tourism Destination, therefore the concept of ecotourism research needs to be done to prevent Culture from being preserved but the environment and other important elements in the Babakan Setu Cultural Village are damaged.                      This study is a descriptive study that uses a qualitative approach using key informants only. From this study it can be seen that the Government of Setu Babakan's development efforts by the Government has been very good but several policies are needed to increase tourists' desire to visit as well aseducating tourists of proper tourism behaviors, because awareness of tourists, especially hygiene issues is still very minimal. Keywords: tourism destination, cultural village, ecotourism