Role of Individual's Subjective Well-Being in Exposure to Hate Material on Twitter; An Analysis of Lahore-Based University Students

The research examines the association between hate material exposure and subjective well- being on Twitter using a sample of private and public universities in Lahore. The researcher aims to identify how life happiness & satisfaction are associated with higher exposure to hate material. Data is collected through an online survey (n = 400). The researcher used the theoretical framework of Routine Activity Theory. The findings of the research did not determine any significant relationship between the lower level of subjective well-being and exposure to hate material on Twitter (p > 0.05) because hatred content is easily available and accessible on the Internet and does not require any specific psychological or behavioural situation for having being exposed. Attention is given to the problems which become the cause of sharing hateful content online. The study recommends that SNS should focus more on policies to control hateful content as it is targeting people who result in violent behaviours.