A Cold-Start Recommendation Algorithm Based on New User's Implicit Information and Multi-attribute Rating Matrix

Traditional collaborative filtering recommendation algorithms face the cold-start problem. A collaborative filtering recommendation algorithm based on the implicit information of the new users and multi-attribute rating matrix is proposed to solve the problem. The implicit information of the new users is collected as the first-hand interest information. It is combined with other rating information to create a User-Item Rating Matrix (UIRM). Singular Value Decomposition is used to reduce the dimensionality of the UIRM, resulting in the initial neighbor set for target users and a new user-item rating matrix. The user ratings are mapped to the relevant item attributes and the user attributes respectively to generate a User-Item Attribute Rating Matrix and a User Attribute-Item Attribute Rating Matrix (UAIARM). The attributes of new items and UAIARM are matched to find the N users with the highest match degrees as the target of the new items. The attributes of the new users are matched with UAIARM to find the N items with the highest match degrees as the recommended items. Experiment results validate the feasibility of the algorithm.