Empowerment Of Muslim Entrepreneurs Community In Efforts To Optimize Zakat Collection Through Digital Fundraising Media

This study aims to determine the empowerment of the Muslim Entrepreneur Community to optimize zakat collection through digital fundraising media. The research method used is a combination of qualitative and quantitative research methods. The research data collection was done by using observation, interview and questionnaire methods. The population in this study is a community of Muslim entrepreneurs in Jambi City with a non-probability sampling technique with a sample of 86 respondents. The analytical approach used in this research is SWOT analysis and descriptive statistical analysis. The study result indicates that the efforts to collect zakat carried out by BAZNAS Jambi Province and BAZNAS Jambi City are optimal. However, there are still obstacles faced, such as 1) The paradigm of the people who still pay their zakat directly to the closest people, 2) There is no socialization yet. Directly to MSMEs or Muslim entrepreneur communities in Jambi, 3) Lack of public confidence to pay zakat through digital media. The classification of the optimization of zakat collection through digital media for personal action variables, building relationships and achieving achievements has been very effective.