{"title":"后真相迷宫中的情感烙印","authors":"Stefan Serezliev","doi":"10.54664/mlwi5414","DOIUrl":null,"url":null,"abstract":"Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism.","PeriodicalId":346008,"journal":{"name":"21st Century Media and Communications","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Emotional Branding in the Labyrinth of the Post-Truth\",\"authors\":\"Stefan Serezliev\",\"doi\":\"10.54664/mlwi5414\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism.\",\"PeriodicalId\":346008,\"journal\":{\"name\":\"21st Century Media and Communications\",\"volume\":\"4 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"21st Century Media and Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54664/mlwi5414\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"21st Century Media and Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54664/mlwi5414","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Emotional Branding in the Labyrinth of the Post-Truth
Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism.
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