PaloAnalytics: project concept, scope and early results from the system implementation

This paper describes the national funded project entitled PaloAnalytics, which develops an innovative platform that enables organizations, which operate in many countries, to monitor and analyze, in depth, the markets’ interest to their products and successfully manage their marketing and communication plans, with data and insights collected from the local media. The project scope is to explore, design and develop a range of algorithms and tools in order to collect and manage big data from heterogeneous online news sources, social networks and open sources; to extract knowledge from textual references in a multilingual environment, and to interconnect information together by making user-friendly visualisations. In this paper, we specifically focus on the architecture of the system that performs trending topics extraction from the Twitter platform, presenting some early results from its implementation.