Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study

Learning management systems have transformed the information delivery mechanism. The present study derives dimensions from technology acceptance model and assesses the association between the faculty's satisfaction, perceived usefulness (PU) and perceived ease of use (PEOU) in a Moodle-based learning management system. The data collection was done using a questionnaire from one hundred and ninety-nine faculty of B-Schools, using Moodle as the LMS. The findings indicate that both ease of use and perceived usefulness are significant predictors of faculty satisfaction from MOODLE LMS. In addition to the aforementioned TAM constructs, the study has measured moderating impact of demographic variables like city, gender and age. These variables are important differentiators in the Indian context, as LMS is a relatively new adoption in Indian education industry. The study reports that although age is a differentiator between two defined groups, it is however not significantly moderating the relationship between PEOU and satisfaction with Moodle. Gender and type of city (metro versus non-metro cities) have significantly moderated the relationship between PEOU and the satisfaction with Moodle. The study also labels constraints in terms of LMS usage and give suggestions towards its effective use. Henceforth, any similar system must incorporate these constructs to improve the satisfaction and adoption of the LMS by instructors.