The next great leap – from official data to public knowledge

Many statistical agencies are attempting to inform citizens about the state of society, and current social changes. The literature on statistical literacy suggests that this might be an uphill struggle. Here, we use a press release from Ireland’s Central Statistical Office to show how important social trends that are masked in the press release can be made easier to understand via the use of new technologies. We advocate the use of mash-ups as the default form for press releases, and provide an example on the use of alcohol by young people.