生态旅游偏好和支付意愿:一个选择实验

F. Laili, A. Aprilia, Y. Fajar, Shofwan Shofwan
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引用次数: 0

摘要

本研究采用离散选择研究方法,旨在确定游客的偏好和支付意愿(WTP)。本研究评估了入口价格、餐厅设施、提供的资讯质量和旅游价格(每人)。被选中的受访者是至少去过一次生态旅游地点的游客。该研究得出了最高的WTP基于餐厅可用性的愿望在旅游地区的Jolotundo。游客的喜好和WTP所表示的游客满意度是旅游区管理者用来更好地满足游客期望的关键数据。
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ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations.
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