带有创收情感工程的手机社交商业生态系统:来自日本手机业务的经验教训

T. Yamakami
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引用次数: 9

摘要

移动互联网不断发展并渗透到日常生活中。移动互联网正在催生新的商业模式。其中一些商业模式是独特的,是针对移动设备的。作者分析了移动业务发展的新趋势。新的商业趋势是基于新的商业工程来促进移动特有的技术因素和被移动技术危害的社会因素。过去的商业生态系统并没有在其框架中处理情感。作者认为情感工程是移动商务生态系统的一个重要方面。
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Mobile social business ecosystems with revenue-generating emotional engineering: Lessons from mobile business in Japan
The mobile Internet continues to grow and penetrate into everyday life. The mobile Internet is exposing new business models. Some of these business models are unique and mobile-specific. The author analyzes the emerging new trends in mobile business development. The new business trends are based on new business engineering to facilitate mobile-specific technological factors and social factors endangered by mobile technology. The past business ecosystems did not deal with the emotions in their frameworks. The author presents a view that emotion engineering is an important aspect of mobile business ecosystems.
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