北喀西市z世代移动支付系统使用影响因素分析

Zxavian Zebadia Simorangkir, Kurnia Fajar Afgani
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引用次数: 1

摘要

鉴于近年来移动支付的使用有所增加,影响移动支付使用的因素这一话题不容忽视。本研究的目的是确定影响用户使用移动支付工具的主要因素。这项研究是在一份在线调查问卷的帮助下进行的,调查问卷分发给了414人。本研究考察了绩效期望、努力期望、社会影响力、信任和感知安全对移动支付使用行为意愿的影响。本研究采用定量方法,以Z世代为分析单位,以Bekasi的受访者为目标人群。研究显示,其中两个标准与使用移动支付工具的行为意愿有显著关系。从本研究的结果可以看出,感知安全对移动支付使用行为意愿的影响最大,其次是社会影响。
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THE ANALYSIS ON FACTORS INFLUENCING THE USE OF MOBILE PAYMENT SYSTEM AMONG GENERATION Z IN BEKASI CITY
The topic of the factors that influence the usage of Mobile Payments is not to be overlooked, given the rise in the use of Mobile Payments in recent years. The goal of this study is to identify the factors that have a major impact on users' use of mobile payment instruments. The study was carried out with the help of an online survey questionnaire, which was distributed to 414 people. The impact of performance expectancy, effort expectancy, social influence, trust, and perceived security on the behavioral intention of mobile payment usage was investigated in this study. This study used a quantitative approach, with Generation Z as the unit of analysis, and the respondents from Bekasi as the target population. Two of the criteria have a significant relationship with the behavioral intention to use the mobile payment instrument, according to the research. Based on the result of this study, it can be seen that perceived security has the most influence on the behavioral intention to use mobile payment, followed by social influence.
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