考察移动支付服务的采用:带信任的期望确认模型

Albertus Dwiyoga Widiantoro, FX Hendra Prasetya, Bernardinus Harnadi
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引用次数: 0

摘要

本研究的目的是通过采用带有信任的修正ECM模型来检验移动支付服务的接受程度。对电子商务和移动支付的几个相关研究进行了调查,得出了可以用于通缉模型的重要变量。该模型表达了顾客信任对其使用移动支付服务的满意度和持续使用意愿的影响。基于所提出的模型构建的在线问卷被分发给移动支付用户,以收集他们对使用移动支付的看法。通过扫描电镜对收集到的338份问卷进行统计分析,验证研究的假设。分析结果表明,顾客信任是提升顾客满意度和继续使用移动支付服务意愿的重要变量。其他结果表明,信任和确认对服务的感知有用性有直接影响。此外,感知有用性和信任都会让消费者感到满意,并倾向于继续使用移动支付服务。本研究有助于金融服务提供者提供一个显而易见的,如何是信任的服务,使消费者感到满意和持续使用的服务。
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Examining the Adoption of Mobile Payment Service: Expectation Confirmation Model with Trust
This study has an objective to examine the acceptance of mobile payment services by employing a modified ECM model with Trust. Several related studies on e-commerce and mobile payment have been investigated to derive important variables which can be employed on a wanted model. The model expresses the effect of customers' trust on their satisfaction in using mobile payment services and their continuance intention in using it. The online questionnaires constructed based on the proposed model were distributed to mobile payment users to gather their perceptions in using it. The 338 questionnaires gathered were analyzed statistically by SEM to test the hypotheses of the study. The results of the analysis reveal that customers' trust is a significant variable to enhance customers' satisfaction and continuance intention in using mobile payment services. Other output refer that Trust and Confirmation have a direct effect on the Perceived Usefulness of the services. Furthermore, both Perceived Usefulness and Trust will make consumers feel satisfied and tend to continuance their intention in using mobile payment services. This study contributes to financial service providers in delivering an obviousness, how was the trust of services can make consumers feel satisfy and use the service continually.
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