Arif Rahman, Wan Rizca Amelia, F. A. Nasution, Zulham Zulham
{"title":"在线客户评论和在线客户评分对tokopedia购买决策的影响(以柔佛棉兰地区tokopedia用户为例)","authors":"Arif Rahman, Wan Rizca Amelia, F. A. Nasution, Zulham Zulham","doi":"10.46576/ijsseh.v3i1.2975","DOIUrl":null,"url":null,"abstract":"ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR)\",\"authors\":\"Arif Rahman, Wan Rizca Amelia, F. A. Nasution, Zulham Zulham\",\"doi\":\"10.46576/ijsseh.v3i1.2975\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.\",\"PeriodicalId\":153315,\"journal\":{\"name\":\"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis\",\"volume\":\"26 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46576/ijsseh.v3i1.2975\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46576/ijsseh.v3i1.2975","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
摘要
摘要本研究旨在探讨网上顾客评论与评分对购买选择的影响。这种形式的研究使用了有目的的抽样来选择样本，其中可能包括多达96个在那里购物的Tokopedia客户。它与定量方法有关。原始数据是使用的数据。所使用的信息来源于受访者对所发出的问卷所提供的答复。利用SPSS 25 for Windows应用程序，效度检验、信度检验、传统假设检验和假设检验是数据分析的方法。研究结果表明，在线客户评论(X1)和在线客户评级(X2)对Tokopedia的购买决策(Y)有实质性影响。关键词:在线顾客评论，在线顾客评价，购买决策。
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR)
ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
