Karina Lia Meirita Ulo, Aldi Firmansyah, Astari Dwi Rahmanisa, Athifa Michel, Deana Almira Putri, Hauri Silmi Zafirah, A. Hidayanto, Ferdian Aditya Pratama
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引用次数: 0
摘要
本研究运用特定领域创新(Domain-Specific innovativeness, DSI)理论，考察了大学生创新能力和科技产品特征对其购买新手机意愿的影响。数据收集是通过分发在线问卷来完成的。从印度尼西亚的大学生中收集了156份回复。使用Smart-PLS version 3对数据进行分析。研究发现，相对优势对购买意愿的影响最大。同时，产品创新能力对企业的社会形象也有很大的影响。这也揭示了学生的信息拥有创新能力与审美产品的吸引力之间的密切关系。随后，讨论了研究结果及其实际意义。
Purchasing New Smartphones among University Students: The Role of Domain-Specific Innovativeness (DSI) and Technology Product Characteristics
This study examined the influence of University students' innovativeness and the technology product characteristics toward their intention of purchasing new smartphones by utilizing the theory of Domain-Specific Innovativeness (DSI). Data collection was done by distributing an online questionnaire. There were 156 responses collected from University students in Indonesia. The data were analyzed by using Smart-PLS version 3. The finding discovered that relative advantage had the strongest influence on purchase intention. Meanwhile, Product-Possessing Innovativeness (PPI) had a great influence on the social image. This also revealed a strong relationship between students' Information-Possessing Innovativeness (IPI) and their attraction of aesthetic products. Later, discussion of the results and its practical implications presented.
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