大学生移动搜索的后续行为研究

Dan Wu, Shaobo Liang
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引用次数: 1

摘要

本文以大学生手机搜索引发的后续行为为研究对象,对30名参与者进行了为期15天的无控实验。我们通过AWARE软件收集手机使用数据,并结合结构化日记和访谈进行定量和定性研究。结果表明,有三类后续行动,这些行动大多发生在初始搜索会话后的一个小时内。我们还发现,参与者经常使用不同的app进行后续操作,并且某些信息需求会引发更多的后续操作。最后,我们讨论了这些行为的特征和原因,并提出了进一步的研究,包括比较移动搜索和Web搜索引发的后续行为,并建立后续行为模型。
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Research on the follow-up actions of college students' mobile search
This paper focuses on the follow-up actions triggered by college students' mobile searches, which involved 30 participants conducting an uncontrolled experiment in fifteen days. We collected the mobile phone usage data by an app called AWARE, and combined with structured diary and interviews to perform a quantitative and qualitative study. The results showed that, there were three categories of follow-up actions and majority of these actions occurred within one hour after the initial search session. We also found that participants often conducted follow-up actions with different apps, and certain information needs triggered more follow-up actions. We finally discussed the characteristics and the causes of these actions, and stated further studies which include comparing follow-up actions triggered by mobile search and that of Web search, and building a model for the follow-up actions.
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