以客户体验为导向的服务质量管理

Chen Jian, Liu Wen-wang, Zhou Wen-an, Guo Hai-sheng, Chen Zhang, Meng Shao-fu
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引用次数: 6

摘要

意识到客户体验(CE)与盈利能力之间的密切联系,通信行业越来越重视客户体验(CE)和体验质量(QoE)。传统的服务质量管理主要关注服务质量(QoS)方面,已经不能满足服务提供者考虑顾客感知到的质量的需求。在这种情况下,客户体验管理(CEM)作为一种解决方案得到了推广。本文首先探讨了电信行业CEM的几个关键概念,然后介绍了CEM模型/框架的最新研究进展,最后介绍了体验质量(QoE)的评估方法。
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Customer experience oriented service quality management
Realizing the close connection between Customer Experience (CE) and profitability, the communications industry has been placing more and more attention to CE and Quality of Experience (QoE). The traditional Service Quality Management mainly focusing on Quality of Service (QoS) aspect no longer satisfies service providers' demand for taking the quality perceived by the customer into consideration. And it's in such conditions that Customer Experience Management (CEM) has been promoted as a solution. This paper first explores a few of the key concepts of CEM in telecom industry, then the recent studies of CEM models/frameworks are presented, and finally the evaluation approaches for Quality of Experience (QoE).
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