Demo Abstract: Cyber-Physical Ad: An Audience-Aware Signage Sensing and Interacting System Based on Internet of Things Technologies

In this paper, we design an audience-aware signage sensing and interacting system, called Cyber-Physical Ad (CPAd), for individuals using smartphones based on Internet of Things technologies. In the CPAd system, a digital signage can sense surrounding audiences via built-in sensors and the signage content can be adaptive to interact with nearby audiences through real-time multimedia contents. In addition, audiences can use smartphones to click and drag a dedicated service on the touchscreen to an endorser face on the digital signage. An Android-based prototype of CPAd is implemented to sense approaching audiences and interact with these audiences in a cyber-physical manner to achieve effective advertising and marketing.