{"title":"电子杂货客户真正想要的是:个性化个性化","authors":"Dora Galvez-Cruz, K. Renaud","doi":"10.1109/LA-WEB.2006.38","DOIUrl":null,"url":null,"abstract":"E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users' personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics","PeriodicalId":339667,"journal":{"name":"2006 Fourth Latin American Web Congress","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"What E-Grocery Customers really want: Personalised Personalisation\",\"authors\":\"Dora Galvez-Cruz, K. Renaud\",\"doi\":\"10.1109/LA-WEB.2006.38\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users' personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics\",\"PeriodicalId\":339667,\"journal\":{\"name\":\"2006 Fourth Latin American Web Congress\",\"volume\":\"46 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2006-10-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2006 Fourth Latin American Web Congress\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/LA-WEB.2006.38\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2006 Fourth Latin American Web Congress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/LA-WEB.2006.38","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
What E-Grocery Customers really want: Personalised Personalisation
E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users' personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics
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