Modern Women and Traditional Gender Stereotypes: An Examination of the Roles Women Assume in Thailand’s Agricultural System

Previous research has demonstrated that empowering women in developing nations has been shown to enhance agricultural productivity and rural development. Although women in Southeast Asia are often considered to be more empowered than in other parts of the world, in Thailand, women still experience persistent barriers to gender equality. In response, this case study examined the positionality of women in Thailand’s agricultural sector by describing their underlying beliefs and values regarding their careers. As a result, three distinct themes emerged: (1) dichotomous gender roles, (2) the perpetuation of gender stereotypes, and (3) positive perceptions and beliefs in gender equality and women’s abilities. The findings illuminated that despite having a distinctly positive perception of themselves and their abilities, women internalize prescribed gender stereotypes in the agricultural industry in Thailand. Such views appeared to impede the participants’ sense of empowerment in the agricultural workforce. Moving forward, we recommend that extension professionals design programming to empower women in Thailand by tailoring professional development opportunities based on regional differences in regard to gendered customs, norms, and traditions. Further, additional research should be conducted to distill the specific topic areas that could be used to stir critical reflection and action among women in Thailand’s agricultural sector. Keywords: agricultural development; gender equality; Thailand; women empowerment