基于创新诉求方式的广告活动用户体验案例研究——以3D打印技术广告活动为例

{"title":"基于创新诉求方式的广告活动用户体验案例研究——以3D打印技术广告活动为例","authors":"Soo-jung Kim, 홍익대학교 일반대학원, Youl Hong Sung, Gil-Hyung Lee","doi":"10.18555/KICPD.2019.57.05","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":223805,"journal":{"name":"Journal of Cultural Product & Design","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Case Study of Users' Experience of Advertising Campaign Using Innovation Appeal method - Focused on the Case of Advertising Campaign through 3D Printing Technology -\",\"authors\":\"Soo-jung Kim, 홍익대학교 일반대학원, Youl Hong Sung, Gil-Hyung Lee\",\"doi\":\"10.18555/KICPD.2019.57.05\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":223805,\"journal\":{\"name\":\"Journal of Cultural Product & Design\",\"volume\":\"6 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Cultural Product & Design\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18555/KICPD.2019.57.05\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Cultural Product & Design","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18555/KICPD.2019.57.05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}