通过网络农场获取点击流日志

Jia Hu, N. Zhong
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引用次数: 11

摘要

在电子商务网站和门户网站上收集客户交互数据有助于了解客户行为并建立客户档案,然后执行个性化服务。传统的Web服务器日志很难与特定的客户相关联,也不可能记录跨Web站点的客户的完整操作和移动。利用Web农场技术在应用层收集点击流日志有助于将Web使用数据与其他客户相关数据无缝集成。可以将此模型开发为大多数现有电子商务网站和门户的公共插件。
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Clickstream log acquisition with Web farming
Collecting customer interaction data on the e-business Web sites and portals help to figure out customer behavior and build customer profile, and then perform personalized services. Traditional Web server log is hard to be associated with specific customer and impossible to log the complete actions and movements of customers across Web sites. Collecting clickstream log at the application layer with Web farming technology helps to seamlessly integrate Web usage data with other customer related data. This model can be developed as a common plugin for most existing e-business Web sites and portals.
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