市场和销售/业务合作伙伴

The Antidote Pub Date : 1999-05-01 DOI:10.1108/EUM0000000006664

T. Kippenberger

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引用次数: 0

摘要

将一篇关于营销和销售的短文与一篇关于供应商和客户的短文结合起来——两者都包括单独的清单——关于千年虫问题。美国市场营销和销售专业人士必须认识到客户环境的其他变化，以及千年虫问题激发了非凡的合作。假设信任和信心是最重要的，警惕的营销和销售操作是必要的，以实现合规性。

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Marketing and selling/Business partners

Combines a short piece on marketing and sales with an even shorter piece about suppliers and customers ‐ both including separate checklists ‐ with regard to Y2K problems. States marketing and sales professionals have to recognize other changes to the customer environment and that Y2K has spurred remarkable collaboration. Posits that trust and confidence are paramount and alert marketing and sales operations are necessary to enable compliancy.

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The Antidote

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