Key Factors for Green IS Acceptance in Banking Segment: Pragmatic Analysis

Almost all service organizations are now well aware about global warming and advantages of green information systems (Green IS) in order to gain social and economic profit at the cost of no harmful effect on environment. Recurrent annotations in the literature have explored that for successful Green IS adoption certain keys factors are required to be considered and followed in various organizations. This paper reviews, analyzes, and corroborates 11 key factors empirically that are accountable for successful adoption of Green IS and performance improvement achievement of banking segments with special reference to the banks positioned at Lucknow, Uttar Pradesh, India. Eleven key factors are identified via in-depth literature review and examined using UTAUT2 and T-O-E models. Analysis of Moment Structure 21.0-Structural Equation Modeling tool is used in the study for data analysis and corroboration. The study will enrich the literature review in this field; also, it will be helpful to the decision makers and practitioners in different segments for successful adoption of Green IS in organizations.