COVID-19大流行期间移动银行适应面临的挑战

Muhammad Abdus Salam, Trisha Saha, M. Habibur Rahman, Prantika Mutsuddi
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引用次数: 16

摘要

我们通过扩展技术接受模型,帮助识别以COVID-19大流行为重点的移动金融服务的使用挑战。新冠肺炎疫情已导致在线交易发生重大变化,这将影响个人、组织、社区和国家。在本文中,我们将应用偏最小二乘法来探讨人们在移动金融交易中考虑的危机情况下采用移动银行的挑战。挑战包括感知风险、感知隐私、成本、隐私和客户满意度。感知风险和感知隐私对客户信息的感知安全性也有影响,而感知能力和感知质量对客户对移动银行服务的满意度有正向影响。我们的研究结果与手机银行文献一致,表明用户在使用手机金融服务时面临挑战,尽管他们希望在家进行银行业务并确保健康安全。特别是,人们希望获得一种没有压力的生活,而这种生活正在受到大流行本身的打击。事实上,这些挑战在危机前是脆弱的,现在仍然存在。加强诚信、透明度和沟通的投资有助于消除使用移动金融服务的挑战,提高用户的福祉。
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Challenges to Mobile Banking Adaptation in COVID-19 Pandemic
We contribute to the identification of challenges of using mobile financial services focusing on COVID-19 pandemic by extending Technology acceptance model. The pandemic has caused significant shifts in online transactions that will influence individuals, organizations, communities, and nations. In this paper, we will apply partial least square method to explore challenges of mobile banking adoption in crisis situation which people consider in mobile financial transactions. The challenges include perceive risk, perceive privacy, cost, privacy, and customer satisfaction. Perceived risk and perceived privacy also result in perceived security of customer information but quality of mobile banking services and perceived capability have positive impact on customer satisfaction to mobile banking services. Our results, in line with mobile banking literature, show that users are confronting challenges in using mobile financial services though they want to conduct banking staying at home and ensure health safety. In particular, people want to get a stress free life that is being hit by the pandemic itself. Indeed, these challenges were vulnerable before crisis and still exist. Investment to enhance integrity, transparency, and communication can help to eliminate the challenges of using mobile financial services and enhance the well-being of users.
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