{"title":"奢华的语言:解读奢华酒店品牌营销传播","authors":"Senthilkumaran Piramanayagam, Partho Pratim Seal","doi":"10.1108/978-1-83982-900-020211011","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":331243,"journal":{"name":"The Emerald Handbook of Luxury Management for Hospitality and Tourism","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Language of Luxury: Decoding the Luxury Hotel Brand's Marketing Communication\",\"authors\":\"Senthilkumaran Piramanayagam, Partho Pratim Seal\",\"doi\":\"10.1108/978-1-83982-900-020211011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":331243,\"journal\":{\"name\":\"The Emerald Handbook of Luxury Management for Hospitality and Tourism\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Emerald Handbook of Luxury Management for Hospitality and Tourism\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/978-1-83982-900-020211011\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Emerald Handbook of Luxury Management for Hospitality and Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/978-1-83982-900-020211011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}